Updated September 2026. Independent guide — StreamerATV is not affiliated with NOW or Sky. Prices change often; check nowtv.com/ie before you buy.
NOW (formerly NOW TV) is Sky's no-contract streaming service in Ireland. You pick monthly memberships for entertainment, cinema or sport, watch them on an app, and cancel whenever you like. It is the cheapest legal way to get Sky content without a long contract.
NOW Ireland memberships
| Membership | What you get | Good for |
|---|---|---|
| Entry / Entertainment | Sky entertainment channels and box sets on demand | Drama and series fans |
| Cinema | Sky Cinema channels and a large movie library | Film lovers |
| Sports | Sky Sports channels; monthly and day passes | Football, golf, F1 and more |
| Sports Extra | TNT Sports and Premier Sports add-on channels | UFC, Champions League and other TNT Sports events |
| Boost | Add-on for higher picture quality, more streams and fewer ads | Big-screen and multi-user homes |
Membership names, prices and contents change regularly, and some sports offers require a minimum term. Always confirm on nowtv.com/ie.
NOW Ireland offers: how to pay less
- Watch for introductory deals — NOW often runs discounted first months or bundles.
- Use day passes for one-off sporting events instead of a full month.
- Cancel in the off-season — there is no penalty on standard monthly memberships.
- Check offer terms — some discounts lock you into a minimum period, after which the full price applies.
- Check your broadband provider — some Irish bundles include NOW memberships.
Devices that support NOW in Ireland
NOW works on most smart TVs, Fire TV, Google TV/Chromecast, Apple TV, Roku, games consoles, phones, tablets and web browsers. For the best results on a big screen, use a wired connection or strong Wi-Fi.
NOW vs Sky and other packages
| NOW | Sky / Virgin / eir TV package | |
|---|---|---|
| Contract | Monthly (some offers have a minimum term) | Usually 12–24 months |
| Equipment | Your own device and broadband | Provider box, dish or broadband |
| Flexibility | Pause or cancel any month | Fixed for the contract |
| Picture | HD with Boost; no aerial channels | Full HD/4K options, recording |
For the full picture see TV packages Ireland. Want UFC? Read how to watch UFC in Ireland.
FAQ
Is NOW TV still available in Ireland?
Yes. NOW TV was rebranded as NOW and is available in Ireland with entertainment, cinema and sports memberships.
Can I cancel NOW any time?
Standard monthly memberships can be cancelled any time before the next billing date. Some discounted sports offers have a minimum term.
Does NOW have Irish channels?
NOW focuses on Sky entertainment, cinema and sport. For RTÉ, TG4 and Virgin Media channels use Saorview or the free player apps.
Does NOW have UFC in Ireland?
UFC is shown on TNT Sports, which NOW offers through its Sports Extra membership in Ireland. Check the NOW website for the current event schedule.
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