Updated November 2026 — Comprehensive eir TV Channel List, Package Pricing & Cord-Cutting Analysis (2026/2027)
Direct Answer: What is eir TV and What Does It Cost in Ireland?
eir TV is an internet-protocol television service provided by eir, delivered via an Apple TV 4K set-top box. While advertised as an affordable €10 to €20/month add-on, it cannot be purchased standalone. It is strictly tied to an eir Fibre Broadband contract on a mandatory 24-month contract lock-in. When combined with broadband and sports add-ons (Sky Sports or Sports Extra), typical household costs escalate to €75 to €115 every single month (€900 – €1,380/year). To watch all Irish, UK, and 4K sports channels without being forced into expensive broadband bundles or 2-year contracts, Irish viewers switch to StreamerATV 4K Streaming (€69/year).
Complete eir TV Channel Lineup (2026/2027)
eir TV delivers approximately 50 live channels across Irish, UK, and lifestyle genres. Here is the official channel breakdown available on the eir TV app on Apple TV 4K:
The Fall of “eir Sport”: What Happened to Irish Sports Rights?
Between 2016 and 2021, eir operated its own dedicated sports network (eir Sport), which included free access to BT Sport for broadband subscribers. However, eir shut down its sports division entirely in 2021:
- No Free Sports: Today, eir does not own any exclusive sports broadcasting rights. All live sports (Premier League, GAA, Champions League, Rugby) require expensive add-on subscriptions.
- Sports Extra Cost: Adding TNT Sports and Premier Sports costs an extra €34/month.
- Sky Sports Cost: Adding Sky Sports costs an extra €40/month.
- Saturday 3 PM Blackout: eir TV is bound by Irish broadcasting regulations, meaning Saturday 3 PM Premier League matches are completely blacked out.
The eir TV Apple TV 4K Box: Advantages & Glaring Disadvantages
✓ The Good:
- High-quality Apple TV 4K hardware with smooth Siri remote navigation.
- 7-day catch up TV for RTÉ, Virgin Media, and BBC.
- Integrates third-party streaming apps (Netflix, Disney+, YouTube).
✕ The Bad:
- 24-Month Binding Contract: Massive financial penalty if you move home or cancel early.
- Broadband Dependency: If eir broadband drops or experiences evening peak-time throttling, television playback freezes.
- Limited UK Channels: Missing major Freeview channels like ITV (ITV 1, 2, 3, 4 are absent due to Irish territorial rights).
Cost Comparison: eir TV Bundle vs StreamerATV 4K
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Frequently Asked Questions
Can I buy eir TV without having eir broadband?
No. eir TV is sold exclusively as an add-on product for existing eir broadband customers. If you have Virgin Media, Vodafone, or Sky broadband, you cannot subscribe to eir TV.
Can I keep the Apple TV 4K box if I cancel eir TV?
Depending on your specific promotion, eir either charges a monthly rental fee for the box or subsidizes the upfront purchase price across your 24-month contract. If you cancel prior to completing your contract, early termination fees apply.
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